Marketing

FRANCHISING IN MOROCCO | |
Franchising in Morocco was born in the ’60ies, when brands such Avis, Hertz and Europcar opened their first outlets in the country. All of them are specialized in carrental as we could expect by a country considered as an ideal tourist destination.
During the last three years franchising has been showing a huge growth, reaching the rate of 185%. 308 brands work inMorocco, with about 1884 companies; only the 13% of them is represented by local enterprises while the majority is formed by foreign companies, coming especially from France.
The most driving categoryis represented by the Fashion, whose belongs the 26% of brands working in the country, followed by information technologies services. Most franchising chains are located in Casablanca and Rabat,considered as the cities showing the highest economic increase rate.
Since 2002 franchising in Morocco has been trusting in the Fédération Marocaine de la Franchise, the Moroccan franchising federation,created to improve franchising and to provide all the information required to start a business on one’s own by this formula. The Maroc Franchise is held every year in Casablanca; the exhibition isorganized by the Franchising federation to help promoting and developing franchising and commerce. The three days exhibition is considered as an ideal platform to approach all the opportunities offeredby the Moroccan market.
There is one area of Morocco’s food service sector where U.S. imports have real growth potential. American-style fast-food outlets have recently become among the mostsuccessful businesses in Morocco. McDonald’s, Pizza Hut, Domino’s and other well-known U.S. franchises have been popping up everywhere. More outlets are scheduled to open in the near future in response todemand for Western-style foods.
Recently McDonald’s has seen record growth within the market place, contrary to the economic climate. This success is largely down to our unwavering commitment to our…