E-business
E-Business
•? Presentation •? Business Models on Internet •? E-Marketing
A) Presentation
Definition of e-Business
–? Sell products or services through an electronic network : Internet Dealwith customers Deal with business partners
Historical elements
•? Growth •? Dot.com Bubble
Stock exchange – Nasdaq rate Number of business site’s in France.
•? Maturing
2
ImpresiveStatistique
25
51 21
– More than 81% of 18/34 years old deal on internet – 21,7 millions online shopper – 92€ is the average mount of 1 online transactions Total amount turnover of e-business last 5years
Phone
The Internet
Others
Comparison in % for each distribution channel
Most popular goods sold on the Internet
2004 Figures
•? Culture
•? Computers
•? Tourism
•?Textile
Activities on the Internet
•? Presence : Visibility Let know offer
•? Services : Simplify customer s life Dedicate more time to other tasks
•? Business : Sell products and services B) Business models on the Internet
Structures
•? Click & Mortar •? Pure Player
+@ @
Kind of Business
B2C B2B C2C C2B ?
Important elements to succeed on the Web •? Visibility •?Security •? Logistic •? Transparency
Successful firms on the Internet
The famous online dating service : : Same game, new rules !
•? Founded in 2001, Quoted in 2005 •? 525,000 subscribers in2007 •? 30 Millions subscribers in 2009 (purchase of Match.com) •? Revenues in 2008 : 130 M€
The famous online dating service : : Same game, new rules !
•? B2C business model : Free access to theprofilelist, Not free subscription to meet people (30€/month) •? Revenue based on subcriptions, not on advertising •? Communication : Aquisition of advert spaces, sponsored links
•?
Traffic :Dec 2007 : 1 M uniques / mois Fin 2008 : 2,2 M / jour Chiffre d’Affaire : 2008 : 5,7 M€
Nombre d’annonces diffusées : 1M Dec 2007 2,8 M Sept 2008 7,4 M Sept 2009 9 M Dec 2009 Sources de revenus du…