Business plan

Summary

Summary 1

I) MARKET ANALYSIS: 2

a) Demographic analysis 2

b) The market’s needs. 3

c) Our Target. 6

d) SWOT Analysis: 6

II) COMPETITIVE ANALYSIS: 7

1) FNAC: 7

2) Itunes: 7

3) Virgin: 8

III) MARKETING PLAN: 9

1) Product. 9

2) Place: 9

3) Price: 10

4) Promotion: 10

IV) OPERATING PLAN: 11

V) MANAGEMENT PLAN: 11

VI)FINANCIAL PLAN 11

I) MARKET ANALYSIS:

« Back to Black » develops a high-quality service for music professionals but, also black music fans, lovers and addicts. Our target market for our service is composed of 15-59 years old people living in Paris and his suburbs.

1 a) Demographic analysis

|Estimated population of the regions by age | | | | |
|at 1st January | | | | |
| |Under 20 years old |From 20 to 59 |60 and more |Total |
|Alsace|451 588 |1 018 528 |367 384 |1 837 500 |
|Aquitaine |717 986 |1 662 453 |795 061 |3 175 500 |
|Auvergne |291 186 |698 477|351 837 |1 341 500 |
|Bourgogne |375 451 |840 149 |420 400 |1 636 000 |
|Bretagne |766 518 |1 624 204 |750 278 |3 141 000 |
|Centre|609 250 |1 316 698 |609 052 |2 535 000 |
|Champagne-Ardenne |330 985 |713 102 |294 413 |1 338 500 |
|Corse |62 890 |160 935 |79 175|303 000 |
|Franche-Comté |289 296 |613 857 |259 847 |1 163 000 |
|Île-de-France |3 027 497 |6 639 779 |2 005 224 |11 672 500 |
|Languedoc-Roussillon|604 809 |1 326 046 |656 645 |2 587 500 |
|Limousin |150 848 |375 582 |212 570 |739 000 |
|Lorraine |563 110 |1 272 521 |505 369 |2341 000 |
|Midi-Pyrénées |649 999 |1 493 182 |694 319 |2 837 500 |
|Nord-Pas-de-Calais |1 090 023 |2 167 695 |764 282 |4 022 000 |
|Basse-Normandie |357 242|754 184 |352 574 |1 464 000 |
|Haute-Normandie |472 337 |968 365 |378 798 |1 819 500 |
|Pays de la Loire |897 293 |1 838 614 |774 593 |3 510 500…