Southwest airlines

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Southwest Airlines Co. – Financial and StrategicAnalysis Review
Published on February 2009

Report Summary
Southwest Airlines Co. – Financial and Strategic Analysis Review Summary Southwest Airlines Co. is amongst the major domestic passenger airlinecompanies which offer scheduled air transportation in the United States. Southwest Airlines provide a supply chain of travel services to its passengers such as air, car, hotel, cruise and vacationpackages. The company started its services through Boeing 737 aircraft serving three Texas cities namely Dallas, Houston, and San Antonio. It currently operates through 520 Boeing 737 aircrafts andserves 64 cities in 32 states of the United States. This report presents an in-depthbusiness, strategic and financial analysis of Southwest Airlines Co.. The report provides a comprehensive insight intothe company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct’s views onthe company. Scope ‘ The company’s strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. ‘ The opportunities open tothe company are considered and its growth potential assessed. Competitive or technological threats are highlighted. ‘ The report contains critical company information ‘ business structure andoperations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries. ‘ It provides detailed financial ratiosfor the past five years as well as interim ratios for the last four quarters. ‘ Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency…