Thornstons value chain

Figure 1-3 Thorntons’ manufacturing value chain (mainly for core products) in 2003
|Firm Infrastructure: general management (becoming a public company); planning (e.g. the 3-phaseturnaround plan); corporate vision and culture; quality management; investments | | |
|(tripling the level of potential output); brand and reputation;| | |
|Human resource management: temporary staff; tighter performance management;recruitment; training; team work; | | |
|Technology development: new product development (e.g. EDEN range);packaging design; IT systems (e.g. ‘Project H2O’) | | |
|Procurement: use of quality ingredients; outsourcingbasic liquid chocolate and packaging materials?procurement process | | |
|Inbound logistics|Manu|Outb|
|? receiving basic liquid chocolate|fact|ound|
|? receiving ingredients|urin|logi|
|? receivingpacking materials |g |stic|
|…